Nokia X5 and Nokia X6 need to come to India if HMD wants to take on Xiaomi

first_imgHMD Global has been on a sort of launching spree this year, staying true to its promise of rapidly expanding its portfolio. The company reignited the Nokia brand name last year and launched a handful of phones, the flagship being the Nokia 8. Halfway through 2018 and we have already seen about a dozen Nokia phones and the company is in no mood to stop this train anytime soon. Some of these phones have also made their way to India such as the Nokia 1, Nokia 6.1, Nokia 7 Plus and Nokia 8 Sirocco. That still leaves a good amount of Nokia phones that are yet to hit the country.The Nokia phones that have launched in India so far have been good at taking up various price segments right from the entry-level market to the premium segment. But not all of these phones have managed to make a significant impact. The Nokia 1, for example, is an Android Go phone and was touted as a budget phone that would deliver a smooth software experience at an entry-level price. But Android Go is still very new and we found a lot issues with the software when we reviewed the phone. The Nokia 8 Sirocco is the company’s most premium phone right now, but due to some dated hardware, we cannot really call it a 2018 flagship. And HMD knows that.Nokia 7 Plus is among the very few devices that has managed to claim a widespread appeal. But the phone costs Rs 25,999, keeping it fairly at a distant from a company that HMD Global needs to take on – Xiaomi. The Chinese tech company has been a massive force in the affordable segment in India, something Nokia is clearly eyeing to capture given its slew of affordable phones already. The Nokia 6.1 has failed to excite the masses here because of its slightly dated design and underwhelming camera. This is why we need the Nokia X6 and the Nokia X5 in India right now.advertisementThe Nokia X6 was first announced for the China market in May and has since received a lot of positive responses from fans who have taken to the notched display, all-glass design and impressive hardware specs, among other things. The Nokia X6 was a gamble that seemed to have paid off, which is why the company promised a global launch, with the first global market expected to be Hong Kong on Thursday, July 19. Meanwhile, the Nokia X5 follows a similar design language and was unveiled for China on Wednesday.The latest Nokia phones prove that you don’t need to look at the OnePlus 6s, the Galaxy S9s and the iPhone Xs for premium looksThe reason these two phones need to come to India is because they look very 2018, and that’s what I feel the company needs to take on Xiaomi right now. Xiaomi has already launched some winners in the affordable segment this year such as the Redmi 5, Redmi Y2 and Redmi Note 5 Pro. Meanwhile, HMD only has the Nokia 6.1 to brag about. That Nokia X6 has already proved successful in China with stock clearing in a matter of seconds in every sale. That sounds oddly familiar with how these latest Redmi phones have performed in India. The problem is that consumers need a good alternative to Redmi. And Nokia perhaps has a better chance than Motorola to take that spot right now.Let’s talk about designWhere the Nokia 6.1 looks classy yet dated, the Nokia X6 and Nokia X5 look very modern. They both bring tall, edge-to-edge display with a notch much like most Android flagship phones off late. They also sport glass on the front and back that adds to the overall appeal. To top things off, they also bear dual cameras, something that was missing dearly on the Nokia 6.1.All of these elements make the Nokia X5 and Nokia X6 look more premium than they actually are. And that counts in a segment where design is becoming increasingly important. The latest Nokia phones prove that you do not need to look at the OnePlus 6s, the Galaxy S9s and the iPhone Xs for premium looks. This is an option that would be much appreciated among consumers in India.The Nokia X5 and Nokia X6 need to come to India because they look very 2018Xiaomi this year adopted the 18:9 aspect ratio and its latest Redmi phones all bring tall displays with slimmer bezels than ever before. That has helped Xiaomi offer not only some great hardware but also a design that’s worth every bit its asking price. And of course, Xiaomi knows how to price them well.advertisementLet’s talk about hardwareAt Rs 14,999, the Redmi Note 5 Pro is probably a phone that has no competition right now thanks to a Snapdragon 636 chipset powering the device. The SoC has proved to be a powerhouse, leaving every other phone in its class in the dust. The Nokia 6.1 is not a bad performer by any means, but its Snapdragon 630 chipset can leave one wanting for a little more.The Nokia X6, on the other hand, gets a powerful Snapdragon 636 chipset like the Redmi Note 5 Pro. The device is also offered with up to 6GB of RAM and when you match all of this with an optimised stock Android Oreo software, the Nokia X6 promises to be as smooth as it gets. Now, the Nokia X5 may not have a Snapdragon chipset, but the MediaTek Helio P60 SoC is still pretty impressive and we loved how it performed on the RealMe 1. The 12nm process also promises good performance that is energy efficient.Good hardware meets excellent softwareArguably, HMD’s greatest strength lies in software. All Nokia phones since last year come with stock Android software minus any skin or unnecessary bloatware. The company has also done impressively to push out timely Android updates for all of its phones as well. And this year, HMD hit the final nail on the board when it announced that all Nokia phones from Nokia 3 and upwards will be part of the Android One program. So not only does this promise absolute stock Android, but also timely security updates for at least two years and a guarantee of Android P and Q in the future.That’s what the Nokia X5 and Nokia X6 will bring with it, if they launch in India. Like past Nokia phones, the latest Nokia X-series phones are also going to be Android One phones with the latest and best Android software from Google. That’s something that’s not common to see among affordable phones even in 2018. Even the latest Redmi phones this year were launched with Android Nougat and there’s no telling when Xiaomi will roll out Oreo for all of them, let alone promising Android P in the future.Of course, there is the Mi A2 and the Mi A2 Lite Android One phones that are set to make their way to India soon. And these phones will once again pose a threat for Nokia. And this why it is important that HMD launches the Nokia X5 and Nokia X6, before it loses its ground in what is understandably one of the most important markets for the company right now.ALSO READ: Can the Nokia X6 take on the Xiaomi Redmi Note 5 Pro in India?last_img